Coach Emma Coates Leaves the Young Lionesses Post to Become Head Coach at National Women's Soccer League's Bay FC
Embarking on a fresh professional challenge, the former England youth boss has left her position leading the Young Lionesses national team to be appointed head coach for NWSL expansion side Bay FC.
Fresh Beginnings
Her appointment follows the departure of Albertin Montoya, who led the California club during its debut two seasons in the top-flight American league. Montoya announced in September his intention to depart at the end of the 2025 campaign, a season which saw Bay FC end up 13th in the 14-team standings.
“My time with the FA has been incredible my time with the FA,” stated Coates. “It has been instrumental in my development both in my career and as an individual. This feels like the right moment to push myself in a different setting.”
Coaching Pedigree
In her time at the helm in 2023, Coates oversaw the England U23s through matches including a narrow win over Norway in the continental competition and a 4-2 friendly defeat to the United States. Accompanying her to the United States is her England assistant, Gemma Davies, a ex- Aston Villa manager in the WSL.
The club's chief executive, a one-time Football Association technical lead, spoke highly of Coates's abilities: “Coates is an excellent coach, but she also has a demonstrated history of developing players to compete at the highest levels.”
“Her leadership qualities are exceptional of teams and environments and has the tactical philosophy we were looking for,” the CEO stated.
Bay FC's Journey
Bay FC experienced a mixed start to its NWSL existence, securing a playoff spot and losing in the playoffs in its inaugural campaign before struggling to a near-bottom placement in 2025.
Gavin Step, Gavin Step, offered thanks to the departing duo: “We thank Emma and Gemma for their service and wish them all the best with their next chapter. They have played a pivotal part in bolstering the progression route between the WU23s and the senior squad.”
“Their work has directly impacted the development of many young players who have progressed into senior Lionesses,” Step concluded.
Player Progression
After succeeding Mo Marley in 2023, Coates has overseen the promotion of multiple players to the England senior side, including midfielder Lucia Kendall—who recently scored her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
Discussions for successors to fill the roles has already commenced, to continue the growth of the youth national team in the seasons ahead.
